Instagram boasts of being among the social platforms with a high number of users across the globe. The platform has over one billion users monthly and above 500 million daily Instagram story users. These impressive numbers make Instagram among the leading platforms used by small businesses for promotion.
However, for any business or individual to get the most from Instagram promotion, they must attract enough followers and get enough likes for their posts. But the likes may be hard to get; thus, it may become necessary to buy instagram likes. And after buying them, the business account will attract more followers building a strong web presence, enabling them to have a better business promotion.
Below are some of the reasons why you need to consider Instagram for promoting your business:
Capacity to Reach Unexploited Market
Instagram has over 1 billion users actively using the platform at least once daily, and at least a third of these use Instagram ads and profiles to purchase. As such, if your business is not on the platform, it is missing in all these untapped markets.Furthermore, 50% of the users make a point of visiting the business platform every day, so if your business has no Instagram account, it is missing out on reaching them.
The best way would be to perceive the platform as an extension of your business or as a helping hand. A good presence on the platform translates to a great presence to your potential clients online. It will most likely translate to better numbers in terms of revenue, customer base, and market share.
Ability to Track
You do not want to spend your bucks and not have the ability to track things. Fortunately, with Instagram, you can track sales and leads through Instagram ads enabling you to see your return on investment (ROI). Although this benefit of the platform may seem obvious, you could be highly surprised to know that so many companies invest in advertising on platforms but do not measure its effectiveness. Given Instagram uses a similar Ads Manager platform like Facebook, it comes with all the tracking features as Facebook.
Has a Better Brand Building
Besides having all the paid features of Facebook, Instagram has an additional exceptional feature: organic functionality. This refers to actions you can do or results you can achieve without paying. Unlike Facebook, you can build followers on Instagram organically. There is a natural connection from the onset between your brand and the followers than when you have to force a relationship with paid ads. The more followers you have, the more newer ones will follow you, and this organic follower growth means a lot, especially for new companies.